When links are too long, they become annoying to type, impossible to remember, and sometimes break things. OUR links are short. They fit into database tables and are easily updated if the content is moved.
An OUR link is comprised of our domain name plus some keyword, such as https://our.ufl.edu/ssar (where “ssar” is the keyword), and when accessed from a web browser, that caller is redirected to the intended web content. This redirection occurs using standards-based browser instructions to direct the web browser to re-request the content from its real location, avoiding problems with certificates, web proxies and caching. The redirect location is stored in our system, to allow for future changes.
Instead of:
http://admissions.ufl.edu/apply/freshman/ssar-faq
you see:
our.ufl.edu/ssar
watch the redirect: